The Magique Experience
Your brand is a gateway to your true work.
Your brand’s identity is the first connection point with your soulmate client. An intentionally crafted identity has the power to attract the right audience & repel the unaligned.
A brand’s identity is the single most important investment one can make. It requires strategy, insight & artful crafting. However, that can sometimes come with a heavy price tag and a little bit of time, which can cause more obstacles than one cares to overcome.
Our Magique experience is designed to help novice founders make a (lasting) first impression through crafting their enchanting visual identity, ensuring they are on track to success from the start.
In 8 hours (you read that right), we’ll cultivate an unforgettable brand identity for your business with detailed set of elements including a colour palette, typography selection & custom design logo mark, to ensure your business is equipped to distinguish itself from & rise above the competition.
The Experience Deliverables
Brand Discovery
- Comprehensive Questionnaire to be completed before Kickoff Call
- 1 Hour Call w/ our Co-Founders & Lead Designs to Kickoff the Project
The Brand Identity
(Designed on Adobe Illustrator)
- Mood board
- Typography Selection
- Colour Palette
- Logo Design
Social Media Template
(Designed on Canva)
- A Set of 3 Templates for Instagram Feed
- Instagram Highlights
- 1 Set of Story Template
Our Time Together
The Kickoff
1 hour
To kickstart the project, we will send you a comprehensive questionnaire to better acquaint us with your brand as well as to also help you gain better clarity in terms of your vision & intention for your brand. Once we receive the questionnaire, we will then hop on a 60 minute call together to discuss the findings & brainstorm possible concepts & directions for crafting your brand’s cosmic identity.
Brand Identity Design Production
3 Hours
During this phase we will be working away in our studio to produce your brand’s identity to be presented to you. We will create a mood board on Pinterest which we will ask you to pin imagery to so we can get a sense of your own aesthetic & vision. We will then create a creative direction, craft your colour palette, select your typography & design your brand’s identity (logo).
The Initial Concept Presentation
1 hour
We will meet for an hour to present your brand’s first draft including:
- The Mood board & Creative Direction
- Typography Selection
- Colour Palette
- First draft of Logo Presentation
Brand Identity Design Iteration
2 Hours
During this phase we will be working iterating the designs we presented based on the feedback & discussion during the presentation call.
Offboarding & Deliverable
1 Hour
Once the iterations are completed, we will hop on a one-final 60 minute call to pop a bottle of proverbial champagne, present the brand identity, walk through the collaterals, share our best practices & hand over the magical goods to you so you can start making your mark in the world!
What Does the Experience Include?
3 Video Calls
(worth $1500)
This is where the magic begins to brew. It takes a village to grow a brand, really. During the our calls, we will strategize, discuss, and execute all the wonderful ideas you’ve been cooking up while also keeping you updated on the production in the backend. The aim for the calls is to not only give updates on the design progress but to also offer guidance so we can get your brand to where it deserves! During our calls, we will connect and ideate concepts that not only make a grand impression but also have a tremendous impact. Multiple minds are better than just one or two and so with that idea in mind, we will come together to discuss, critique and guide you to success! The calls will be a mesh of coaching, strategizing & design updates.
Visual Brand Design
(worth $2500)
Having a strategic & aesthetic brand design in place ensures that your brand makes a killer impression to make impact! You will get a custom designed brand identity that will have all the essential elements needed including a social media template to elevate the f*ck out of your brand’s impression, as well as its digital experience.
Access to Slack Channel
(worth $750)
For when an idea or issue can’t wait for that next call, Slack is where its at! With full access to group and private chat, you will be able to connect with your wonderful Atelier community to help you find that detour to get yourself past the obstacle in your journey and closer to your destiny!
