The Atelier Experience
When it comes to brand development, there’s more than meets the eye.
At first glance, you may think that branding is just about designing the logo, creating the color palette, & selecting the typography. And that’s all part of the process, but you may be surprised to know that there is so much more that goes on under the surface.
Branding is not just about visual elements—it’s where form meets function, & where science & art intersect. At Zehra Studio, we understand that the greatest brands employ visuals backed by solid strategy, creating a well-balanced, captivating experience for all those that come into contact with them.
Our all-inclusive Atelier experience is reserved for ambitious founders who are ready to elevate their tried & true businesses with a magical, all-encompassing brand experience.
In 12 weeks, we’ll completely transform your business with detailed branding & marketing strategy, custom brand identity, bespoke web design, & comprehensive experience implementation to ensure your business not only talks the talk, but walks the walk.
The Experience Deliverables
- Brand Discovery & Alignment
- Target Audience Analysis
- Soulmate Client Persona Mapping
- Competitor Analysis
- Service/Product Suite Strategy
- Marketing Strategy
- Content + Social Media Strategy
- Email marketing
- Brand Experience Strategy
- Client Success Mapping
- Logo Design w/ 1 alternate logo & 1 submark
- Typography Selection
- Colour Palette
- Illustration/Pattern Set
- Icon Design
- Social Media Branding & Templates
- Email Template Design
- Brand Photography & Presets ***(location dependent)***
- Choice of 4 Design Collateral
- Brand Style Guide PDF
- Custom 5-page WordPress or Webflow Website, Blog or Shop w/ 1 Sales Page
- Custom Fonts
- Contact Form & Automations
- Dashboard Walkthrough via Video
Experience Design & Implementation
- Buyer’s Journey Mapping & Implementation (Funnels)
- Automation Systems Implementation
- Kartra/Kajabi/Podia/CMS Integrations
- FB Ad Pixels
- Email Marketing CMS Integrations
- Community/Client Portal Development
Our Time Together
During this phase, we establish a strong foundation on which to build your unique, impactful brand. Our plan of action is informed by strategic vision & intention setting, target market & competitor analysis, & brand archetype mapping. We’re lovers of details here at Zehra Studio, so the more comprehensive the information, the better! This also ensures that we’re aligned with you on the vision & intention for your brand. We culminate the brand discovery phase with a custom brief & creative direction presentation.
Brand Identity Design
Once our brief & creative direction has been approved, we focus on crafting your brand’s visual identity. From logo design, to color palette & typography selection, you’ll watch your vision come to life as we perfect your visuals through 3 cycles of revision & redesign. We believe in doing everything with intention—we strive to make your identity both functional & beautiful. This is often the most exciting part of the process, as everything comes together visually!
Once we’ve nailed down your brand identity, we’ll start to work developing your website. We begin by mapping out your buyer’s journey, which we use to create a wireframe that supports your website visitors every step of the way. Once the wireframe is approved, we move through 3 cycles of revision & redesign to ensure your website is on par with your vision. Upon approval, we move ahead & start implementing systems & automations to ensure that the form of the website matches it’s intended, robust functionality.
The final step in our process is strategizing & designing a seamless experience for your clients. We first ensure there are no holes in your buyer’s journey where qualified leads could fall through the cracks. We then move on to strategizing your client success journey, to ensure your clients have a system that supports them throughout the process of working with you (and entices them to come back & buy again!).After we’ve strategized and laid out the framework of your brand’s experience, we get to implementing & making sure all of your assets are connected, automated where possible, & running like a well-oiled machine. We’re big believers in working smarter, not harder, so we design your experience to work hard so you don’t have to.
What Does the Experience Include?
This is where the magic begins to brew. It takes a village to grow a brand, really. During the our calls, we will strategize, discuss, and execute all the wonderful ideas you’ve been cooking up while also keeping you updated on the production in the backend. The aim for the calls is to not only give updates on the design progress but to also offer guidance so we can get your brand to where it deserves! During our calls, we will connect and ideate concepts that not only make a grand impression but also have a tremendous impact. Multiple minds are better than just one or two and so with that idea in mind, we will come together weekly to discuss, critique and guide you to success! The calls will be a mesh of coaching, strategizing & design updates.
Automation & Systems
The Atelier Experience is a full-service offer, meaning not only will you be getting a custom brand & web design to elevate your compelling brand experience, you will also get your brand backed by a system that works for you. Part of designing a brand experience is to have a system in place that allows you to maintain a consistent image. Therefore, during our time together, we will be setting up an automations system that will enhance your client’s journey of your brand.
Visual Brand Design
Having a strategic & aesthetic brand design in place ensures that your brand makes a killer impression to make impact! You will get a custom designed brand identity that will all the elements needed including package design, stationary, etc. to elevate the f*ck out of your brand’s impression, as well as delivery experience.
Custom Designed Website & WordPress Website
Websites are key to converting your audience into dream clients. It is not just an interactive poster to promote your offerings, it is an experience that keeps your client going on their journey of your brand. Since, our main purpose at The Atelier Experience is to ensure you are immediately set up for success, you will be getting a custom designed WordPress or Webflow website that is backed by a solid strategy that is custom to you! You will also learn the ins and outs of WordPress/Webflow to ensure that you can navigate your website & even be able to build upon it all by yourself!
Access to Slack Channel
For when an idea or issue can’t wait for that weekly call, Slack is where its at! With 24/7 access to group and private chat, you will be able to connect with your wonderful Atelier community to help you find that detour to get yourself past the obstacle in your journey and closer to your destiny!
Access to ClickUp with Dedicate Project Manager & Timeline
This is for all the geeks and type As! ClickUp is an amazing project management software that helps you stay on track in a collaborative environment. Once you sign up for our service, you will get invited to an individual folder on ClickUp that will have all of the program’s timelines and milestone all preset for you. With that said, you can change the timelines and milestone to your own pace and priorities. Either way, this is an amazing tool to keep you on track and ensure that we are doing everything we can to elevate your brand to the highest level!
the Impacter’s Community
Did we mention that it takes a village to establish a brand? I did? Oh well, let me say it again… It takes a village to establish a brand! Being part of The Atelier Experience means you’re part of the clique where we gather up and strategize together to help elevate each other’s brands to great heights!